Rocky Mountain Chocolate Factory
I will be interning with Rocky Mountain Chocolate Factory, specifically the public relations department. Rocky Mountain Chocolate Factory makes chocolate. Their mission statement is: “We make chocolate fun and we care” Their role in community is important to Durango. They are one of two nation wide companies sourced out of Durango, the other such company being Osprey Backpacks.
As I said, I will be working with the Public Relations department. The head thereof at RMCF is Kelsea Ferrato. Her branch of the company is responsible for ads, connecting the graphic design team with Facebook, Google+, Twitter, and then reaching out to franchises worldwide on how to achieve the best advertisement results. I will be learning exactly that: how to advertise on social media, how target audience affects results, and how different offers can affect how an audience reacts. I hope that in addition to learning directly PR related experience, I will also learn how to properly correspond in a business-like fashion- maybe my emails to professors and librarians will have the please and thank you’s in the right places, rather than wherever I can fit them so as not to seem rude!
My project will be to try and enhance advertisement effectiveness. I will be running six ads, some of which, two or three, will be experimental, trying to see what is most effective. Using the collected data, I will run the remaining ads, hopefully getting more customers into stores. More customers in stores mean more chocolate sold, more chocolate sold, more chocolate sold means happier franchises. From this project, I will be learning how to collect data for a small business looking to grow and also what to do with data that a larger or more established company has already collected, which will be very helpful in future employment opportunities.
I will need to do some pre-internship research on basic how-to’s of the software baked into facebook, and possibly some research on how to get attention with hashtags and other tools. I will need to make sure that I keep my data in spreadsheets so that I can present it later, and so that it is actually useful to the company where a pile of hand written notes would not be. I will need to make sure that I save screenshots of the graphs in facebook so that I can incorporate them into educational slideshows for franchise use.
The greatest challenge will not be, and has not been in setting up the internship, but instead in the use of the internet. I am working on changing my mentality on it from toy to tool, seeing it as a resource, not a form of entertainment. I think that it will be slightly different working for a company, where wasted time is money, rather than a few percent on my paper, but it is still something to be aware of.
Overall, I am really excited to be doing this. I think that it will look great on resumes, and will be useful in the business world. I think that it will be fun, real, hands on work, more than the theoretical work that is done in a typical school setting to prepare a student for real-world work.
As I said, I will be working with the Public Relations department. The head thereof at RMCF is Kelsea Ferrato. Her branch of the company is responsible for ads, connecting the graphic design team with Facebook, Google+, Twitter, and then reaching out to franchises worldwide on how to achieve the best advertisement results. I will be learning exactly that: how to advertise on social media, how target audience affects results, and how different offers can affect how an audience reacts. I hope that in addition to learning directly PR related experience, I will also learn how to properly correspond in a business-like fashion- maybe my emails to professors and librarians will have the please and thank you’s in the right places, rather than wherever I can fit them so as not to seem rude!
My project will be to try and enhance advertisement effectiveness. I will be running six ads, some of which, two or three, will be experimental, trying to see what is most effective. Using the collected data, I will run the remaining ads, hopefully getting more customers into stores. More customers in stores mean more chocolate sold, more chocolate sold, more chocolate sold means happier franchises. From this project, I will be learning how to collect data for a small business looking to grow and also what to do with data that a larger or more established company has already collected, which will be very helpful in future employment opportunities.
I will need to do some pre-internship research on basic how-to’s of the software baked into facebook, and possibly some research on how to get attention with hashtags and other tools. I will need to make sure that I keep my data in spreadsheets so that I can present it later, and so that it is actually useful to the company where a pile of hand written notes would not be. I will need to make sure that I save screenshots of the graphs in facebook so that I can incorporate them into educational slideshows for franchise use.
The greatest challenge will not be, and has not been in setting up the internship, but instead in the use of the internet. I am working on changing my mentality on it from toy to tool, seeing it as a resource, not a form of entertainment. I think that it will be slightly different working for a company, where wasted time is money, rather than a few percent on my paper, but it is still something to be aware of.
Overall, I am really excited to be doing this. I think that it will look great on resumes, and will be useful in the business world. I think that it will be fun, real, hands on work, more than the theoretical work that is done in a typical school setting to prepare a student for real-world work.