Today was awesome. I got to see the results of my work, and as it turns out, my ads had enough redemptions that they were paid off by the profits. Woohoo!
The rest of the day was spent analyzing the differences between the ads target groups, age, location, gender, and what the ad was offering, to see which ads did best and why.
As it turns out, we were targeting the wrong demographic.
We had been targeting women age 18-34, but there was significantly more response from 18-24 year olds.
I then started to plan this week's ads, based off of the data that collected earlier.
The rest of the day was spent analyzing the differences between the ads target groups, age, location, gender, and what the ad was offering, to see which ads did best and why.
As it turns out, we were targeting the wrong demographic.
We had been targeting women age 18-34, but there was significantly more response from 18-24 year olds.
I then started to plan this week's ads, based off of the data that collected earlier.