Today, I worked on doing more research on the franchises that will be benefiting my wonderful advertisement skills!
After identifying the correct target audience for each city, I began Googling them to find out what sort of town they are.
I was looking for the social class of each town. For example, Valencia, California is a wealthy planned community. I decided that I would advertise supplies for pool parties. The store that is in Albuquerque NM is in a more family oriented middle class community, so I decided to advertise caramel apples, which are one of that store's staple items.
The million dollar question is how Facebook ads and promotions affect the in store sales. Currently, RMCF is working to create a loyalty program where data like that can be collected. I have gotten data on hourly customer count after promotions, but I need a benchmark. Still working on this.
I will be creating 1 to 2 ads per week, probably one this week. I still need to figure out a promotion for each store, but it is starting to fall into place.
After identifying the correct target audience for each city, I began Googling them to find out what sort of town they are.
I was looking for the social class of each town. For example, Valencia, California is a wealthy planned community. I decided that I would advertise supplies for pool parties. The store that is in Albuquerque NM is in a more family oriented middle class community, so I decided to advertise caramel apples, which are one of that store's staple items.
The million dollar question is how Facebook ads and promotions affect the in store sales. Currently, RMCF is working to create a loyalty program where data like that can be collected. I have gotten data on hourly customer count after promotions, but I need a benchmark. Still working on this.
I will be creating 1 to 2 ads per week, probably one this week. I still need to figure out a promotion for each store, but it is starting to fall into place.