Google+ is probably the most often overlooked social networking platform. In explaining why, I will be sharing what I did today. Google is all about data. If you give Google your data, they can use it for their search engine. This is called Search Engine Optimization, or SEO. Google+ is a place where you can put your data into Google's data banks, and from that point, you will make your way to the front page of Google. This is huge. When you are on the front page of Google, it means you are a big game player. The only way you will get to the front page of Google is through SEO. So what exactly is it? On normal websites, "crawlers", algorithms that scan websites will catalog the website. The website is judged based off of the content, verbal content only, to be precise, and will rank it based off of this. If a website has more traffic, this will get noticed as well. Google+ is the shortcut around a lot of this. Take the +RMCF page for example. It has content, has followers, and has engagement with the content by the followers. The Cadbury Chocolate page is another example of a page that is used properly, though more company focus has been placed here, than has previously been placed on RMCF's page. Cadbury has a large following and is benefiting from this. But how are these pages assisting the companies? The answer to that question is two fold. First, Google is analysing the engagement with the pages to judge their relevance. You might ask how much relevancy there is from Google+, isn't it a pretty small pool of people? There are about 18 million people on Google+, which is not small, and Google is all about data. It has a pretty good idea of which non-Google+ers will be interested in the things that Google+ers are interested in, so even though Google+ has a relatively small pool of active users, Google has applied the data that it gathered from Google+ to all the people who use Google search and Gmail so that its pool of data resources is actually larger than any other social media site. Now that we have that out of the way, the reason the Google+ is important is that Google knows what the majority of America wants. So, if you search for "Chocolate" on Google, depending both on where you are and what you are interested in, you will probably see RMCF on your top results page. The second reason that Google+ is important is that it is a great social media site. On Facebook, you can target people based off of their age and gender, and a tiny bit off of their interests, but you cannot identify demographics for your audience nearly as well as Google automatically does for you. I will leave off here for now, lest I risk saying something I don't actually know.